For many years libraries have used videos to promote programs, resources, services, community connections, local history, and many other activities. There is often an underlying implied theme: the library is a fun place to be! Patrons and staff have known this to be true forever. Consider, too, that the library is a fun workplace, and videos can share this side of a library's character.
I work in a small township public library (Mooresville [Indiana] Public Library) where fun is not merely a daily expectation, it is a requirement. MPL's YouTube channel has a fleet of videos showcasing the smiles staff wear while working. Let's see some.
Beyond Books Infomercial
by Mooresville Public Library
by Rachel Montgomery & Meghan Adams
Librarians Do Taio Cruz
by Suzanne Walker
We Love Mooresville Public Library
by MPL Staff of 2019
Libraries & Old Dewey
by Suzanne Walker and MPL Staff & Volunteers
It's even possible to see the humorous side of serious subjects, such as this re-opening video MPL created during the COVID-19 lockdown.
MPL Reopening Promo Trailer
by Mooresville Public Library
Your library can attract job candidates through such videos as these (or one specifically targeted toward hiring, such as this one):
Apply for a Job at MPL Promo Trailer
by Mooresville Public Library
Who wouldn't want to share in the fun? Over the years MPL has had several job applicants who have specifically stated that the reason they applied for a particular position, apart from the obvious desire to perform certain duties, was seeing one (or more) of these videos above and thinking, "That'd be a really great place to work." Several employees have characterized MPL to prospective colleagues as "the best place you'll ever work."
Videos are wonderful promotional tools for libraries. Why not use them to promote an essential aspect of library service--hiring new staff?
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