Have you encountered among your library colleagues the door count fallacy in the use of social media? Here it is, in a nutshell: Library use of social media should be focused only toward local patrons (i.e., those people coming through the library doors) You can detect the door count fallacy in these actual library social media use directives: "Book trailers must reflect books that the library has on its shelves (or has ordered)." "Facebook and Twitter posts shall be limited to library programs, events, collection items, and technologies and services available in the library." "Instagram shall be used exclusively to promote youth services programs." "Library videos shall promote library programs or library collections." "Reposting is prohibited on any social media, as these reposts may not reflect the libraries' services or collections." Limiting social media use to those patrons who actually visit the physical library (or its outr
Mooresville (Indiana) Public Library shares some of our staff's technological initiatives.