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Showing posts from August, 2017

A Million Ways to Watch Library Videos

Psssst!  Want to know how to get viewers to watch your library's YouTube videos over a million times?   Mooresville (Indiana) Public Library (MPL) might have some suggestions. MPL serves the citizens of Mooresville and Brown Township (in Morgan County, Indiana), with a 2015 population of 13,044.  The MPL YouTube channel currently has 775 videos that, to date, have been viewed 1,083,122 times.  That's more views than, for example, videos on the YouTube channels of Los Angeles Public Library (99,931), Seattle Public Library (891,944), and  Indianapolis Public Library (213,439), all of which have made fantastic videos.  MPL's service population is much smaller than these libraries, but its videos have been watched more.  How is that even possible? MPL began its YouTube channel in January, 2010.  Its most popular videos include children's songs, children's read-alouds, book trailers, and music parodies.  Why are its videos so successful in reaching