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Using Videos to Promote Special Collections

Libraries use videos to promote an extensive variety of resources.  Have you used videos featuring special library collections?  Here's an example.


Beyond Books Infomercial
by Mooresville (Indiana) Public Library

You can have some fun with these types of videos.  Humor encourages viewers to watch all the way to the end.  People recollect promotional videos best if they resonate emotionally.  Your message is delivered and remembered.

Library staff also have fun making videos like this.  It can be a rewarding team-building exercise at your next library in-service training day.
 

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