Using Videos to Promote Special Collections

Libraries use videos to promote an extensive variety of resources. Have you used videos featuring special library collections? Here's an example.

Beyond Books Infomercial

by Mooresville (Indiana) Public Library

You can have some fun with these types of videos. Humor encourages viewers to watch all the way to the end. People recollect promotional videos best if they resonate emotionally. Your message is delivered and remembered.

Library staff also have fun making videos like this. It can be a rewarding team-building exercise at your next library in-service training day.

Comments

Using QR Codes to Promote Book Trailers on Book Displays

The ubiquitous book display is a mainstay of traditional collection promotion in public libraries . How many of these have you made over the years? Frankly, I've lost count. Book displays increase item circulation because they attract patrons' attention and provide them with immediate gratification without their having to search for what has caught their interest. The books are right there ; just grab them and head for circulation to check them out. Nothing could be easier. But what if the books are carefully wrapped-up (say, for a banned book display, which we did a couple of times), and patrons can't read the back cover descriptions? For ordinary book displays, is there something more visually engaging that could appeal to patrons than just having to read the book jackets? That's where book trailers could help "sell" the book. Wouldn't it be nice if patrons could watch the book trailers while they're look...

Using Video to Promote ALA Banned Books Week

When promoting ALA Banned Books Week (BBW), most librarians have probably turned to the ol' reliable book display, like so: Click images to enlarge Book displays are great. They centralize selected items, focus patrons' attention on a particular topic or theme, and they're relatively easy and inexpensive to produce. But they're just so, well, static. Stuff just sits there until patrons come along. Another popular static medium we use to promote BBW is the customized book mark. These take a bit more work but are fine as promotional tools, as far as they go. How about something more, say, techno-savvy? 2018 Banned Books Week Promo Trailer by Mooresville (Indiana) Public Library 2016 Banned Books Week Promo Trailer by Mooresville (Indiana) Public Library Since 2010 my library has used videos to promote BBW. There are the promo trailer variety (above) that help stimulate interest, and thes...

Beyond Book Trailers: Using MARC 856 Fields for Other Online Promotional Media

In a previous blog post , we learned how catalogers could use MARC 856 fields to link cataloged books with book trailers (videos) summarizing their contents. There are other digital media tools available that could be linked in 856 fields to promote cataloged books, such as: Podcasts; Readalouds; Blogs; Video Blogs (Vlogs); Video Book Reviews; Videos showcasing children's library craft activities related to specific books. Librarians use podcasts, blogs, video blogs (vlogs), and video book reviews to discuss library-related topics, including what they (or their book groups) are currently reading. Podcasts may be audio- or video-recordings, while vlogs and video book reviews are filmed. Blogs are traditionally online written content. Podcasts, vlogs, and video book reviews may be done by a single librarian, or they may involve paired conversations or even group discussions. Written blogs may have one or more authors. URLs linking any of th...

BiblioTechno Global Footprint

Search This Blog