Using Videos to Promote Special Collections

Libraries use videos to promote an extensive variety of resources. Have you used videos featuring special library collections? Here's an example.

Beyond Books Infomercial

by Mooresville (Indiana) Public Library

You can have some fun with these types of videos. Humor encourages viewers to watch all the way to the end. People recollect promotional videos best if they resonate emotionally. Your message is delivered and remembered.

Library staff also have fun making videos like this. It can be a rewarding team-building exercise at your next library in-service training day.

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Using QR Codes to Promote Book Trailers on Book Displays

The ubiquitous book display is a mainstay of traditional collection promotion in public libraries . How many of these have you made over the years? Frankly, I've lost count. Book displays increase item circulation because they attract patrons' attention and provide them with immediate gratification without their having to search for what has caught their interest. The books are right there ; just grab them and head for circulation to check them out. Nothing could be easier. But what if the books are carefully wrapped-up (say, for a banned book display, which we did a couple of times), and patrons can't read the back cover descriptions? For ordinary book displays, is there something more visually engaging that could appeal to patrons than just having to read the book jackets? That's where book trailers could help "sell" the book. Wouldn't it be nice if patrons could watch the book trailers while they're looking a

Making Library Videos: Music Soundtracks

Library videos need a musical soundtrack. Let's try a little comparison to illustrate. Turn-off the sound on your computer, mobile device, or whatever technology you're using to read this blog post. Then play the book trailer (below). MPL Book Trailer #177 Floor Four: A Novella of Horror, by A. Lopez, Jr. Now, turn on your sound and replay the book trailer (the music's a bit soft at the beginning, so turn it up loud so you can hear clearly, or, better yet, use earphones). 'Nuff said. Musical soundtracks set the mood of a video, especially when there is no voice-over track. Consider a couple of examples. MPL Book Trailer #49 Treasure Island, by Robert Louis Stevenson MPL Book Trailer #46 Good-Bye, Mister Chips, by James Hilton Live-action videos benefit from music, too. Like this one, for instance: OverDrive Promo Trailer, by Miss Rachel & Miss Michelle How do you find music for your video soundtracks? There are w

Using the MARC 856 Field for Book Trailers

Book trailers are videos used to promote particular books and encourage patrons to read them. They are comparable to movie trailers as marketing tools. Book trailers are often posted on dedicated video channels, such as YouTube or Vimeo , or on websites, blogs, or other social media. At Mooresville Public Library, we place our book trailers on the MPL YouTube Channel , as well as links on our website and social media. Here's an example of one of our book trailers: MPL Book Trailer #322 A Man Called Ove, by Fredrik Backman How do patrons discover our book trailers? A simple Google search (or YouTube search) with the book's title and "book trailer" will retrieve them, along with hundreds of other videos. Visitors to our website may click links to our YouTube channel or other social media accounts (Facebook, Twitter, Pinterest, blogs) that feature our videos. But these are indirect methods of distributing this type of content. Is there a more dir

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