Slideshow: Using Videos to Promote Your Library

(UPDATED 4/12/2022)

We have an updated PDF slideshow available that offers some suggestions about using videos to promote libraries. Click the image below to play the slideshow. There is also a supplemental handout that lists online resources available to use in making videos.

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Using QR Codes to Promote Book Trailers on Book Displays

The ubiquitous book display is a mainstay of traditional collection promotion in public libraries . How many of these have you made over the years? Frankly, I've lost count. Book displays increase item circulation because they attract patrons' attention and provide them with immediate gratification without their having to search for what has caught their interest. The books are right there ; just grab them and head for circulation to check them out. Nothing could be easier. But what if the books are carefully wrapped-up (say, for a banned book display, which we did a couple of times), and patrons can't read the back cover descriptions? For ordinary book displays, is there something more visually engaging that could appeal to patrons than just having to read the book jackets? That's where book trailers could help "sell" the book. Wouldn't it be nice if patrons could watch the book trailers while they're look...

Using Video to Promote ALA Banned Books Week

When promoting ALA Banned Books Week (BBW), most librarians have probably turned to the ol' reliable book display, like so: Click images to enlarge Book displays are great. They centralize selected items, focus patrons' attention on a particular topic or theme, and they're relatively easy and inexpensive to produce. But they're just so, well, static. Stuff just sits there until patrons come along. Another popular static medium we use to promote BBW is the customized book mark. These take a bit more work but are fine as promotional tools, as far as they go. How about something more, say, techno-savvy? 2018 Banned Books Week Promo Trailer by Mooresville (Indiana) Public Library 2016 Banned Books Week Promo Trailer by Mooresville (Indiana) Public Library Since 2010 my library has used videos to promote BBW. There are the promo trailer variety (above) that help stimulate interest, and thes...

Your Very Own Library Composer

My library makes lots of videos, and so we need plenty of soundtrack music to score them. In an earlier blog post , we discussed how to find royalty-free music to download and use in your library videos. Those resources are fine, but it takes time and work to ferret out suitable music. Wouldn't it be easier if your library had its own composer? But where to find one? They don't exactly grow on trees. Why not use ours? Danny Buckley composes original music and has granted my library a limited license to use his music royalty-free, free-of-charge for our videos, provided that we include an attribution credit to him and his music in the videos. We usually give him two credits: one as music composer, and the other for the particular composition we're using in a video. Danny is willing to grant other libraries the same license for their videos. That's a sweet deal. If you'd like MP3 files of any of his compositions, please fee...

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