Slideshow: Using Videos to Promote Your Library

(UPDATED 4/12/2022)

We have an updated PDF slideshow available that offers some suggestions about using videos to promote libraries. Click the image below to play the slideshow. There is also a supplemental handout that lists online resources available to use in making videos.

Comments

Using QR Codes to Promote Book Trailers on Book Displays

The ubiquitous book display is a mainstay of traditional collection promotion in public libraries . How many of these have you made over the years? Frankly, I've lost count. Book displays increase item circulation because they attract patrons' attention and provide them with immediate gratification without their having to search for what has caught their interest. The books are right there ; just grab them and head for circulation to check them out. Nothing could be easier. But what if the books are carefully wrapped-up (say, for a banned book display, which we did a couple of times), and patrons can't read the back cover descriptions? For ordinary book displays, is there something more visually engaging that could appeal to patrons than just having to read the book jackets? That's where book trailers could help "sell" the book. Wouldn't it be nice if patrons could watch the book trailers while they're look...

Beyond Book Trailers: Using MARC 856 Fields for Other Online Promotional Media

In a previous blog post , we learned how catalogers could use MARC 856 fields to link cataloged books with book trailers (videos) summarizing their contents. There are other digital media tools available that could be linked in 856 fields to promote cataloged books, such as: Podcasts; Readalouds; Blogs; Video Blogs (Vlogs); Video Book Reviews; Videos showcasing children's library craft activities related to specific books. Librarians use podcasts, blogs, video blogs (vlogs), and video book reviews to discuss library-related topics, including what they (or their book groups) are currently reading. Podcasts may be audio- or video-recordings, while vlogs and video book reviews are filmed. Blogs are traditionally online written content. Podcasts, vlogs, and video book reviews may be done by a single librarian, or they may involve paired conversations or even group discussions. Written blogs may have one or more authors. URLs linking any of th...

See All the Fun You'll Have Working at the Library!

For many years libraries have used videos to promote programs, resources, services, community connections, local history, and many other activities. There is often an underlying implied theme: the library is a fun place to be! Patrons and staff have known this to be true forever. Consider, too, that the library is a fun workplace , and videos can share this side of a library's character. I work in a small township public library ( Mooresville [Indiana] Public Library ) where fun is not merely a daily expectation, it is a requirement. MPL's YouTube channel has a fleet of videos showcasing the smiles staff wear while working. Let's see some. Beyond Books Infomercial by Mooresville Public Library Go Ask Reference by Rachel Montgomery & Meghan Adams Librarians Do Taio Cruz by Suzanne Walker We Love Mooresville Public Library by MPL Staff of 2019 Libraries & Old Dewey by Suzanne Walker and MPL Staff & Volunteers It's even possible ...

BiblioTechno Global Footprint

Search This Blog