Slideshow: Using Videos to Promote Your Library

(UPDATED 4/12/2022)

We have an updated PDF slideshow available that offers some suggestions about using videos to promote libraries. Click the image below to play the slideshow. There is also a supplemental handout that lists online resources available to use in making videos.

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Using QR Codes to Promote Book Trailers on Book Displays

The ubiquitous book display is a mainstay of traditional collection promotion in public libraries . How many of these have you made over the years? Frankly, I've lost count. Book displays increase item circulation because they attract patrons' attention and provide them with immediate gratification without their having to search for what has caught their interest. The books are right there ; just grab them and head for circulation to check them out. Nothing could be easier. But what if the books are carefully wrapped-up (say, for a banned book display, which we did a couple of times), and patrons can't read the back cover descriptions? For ordinary book displays, is there something more visually engaging that could appeal to patrons than just having to read the book jackets? That's where book trailers could help "sell" the book. Wouldn't it be nice if patrons could watch the book trailers while they're look...

Promo Trailers: A Library's Video Promotional Tool

(UPDATED JULY 20, 2022) Social media has become a significant promotional vehicle for libraries. Posting notices about upcoming programs or new services or the latest cataloged items on Facebook or Twitter can be more effective in reaching your patrons than even your library website. Pinterest and Tumblr are popular places to share what your library is (or will soon be) doing. Flickr and Instagram showcase photographs of library programs or events. Most commonly, posts are made to these social media by brief text coupled with photographs or images. Have you considered using video as a promotional tool for your library? Promo trailers can be used to promote any aspect of your library, from new collections to new technologies to programs to services. My library has been making promo trailers (formerly called program trailers) for over seven years, although we have been rather selective about the subjects we've chosen to promote with t...

Your Very Own Library Composer

My library makes lots of videos, and so we need plenty of soundtrack music to score them. In an earlier blog post , we discussed how to find royalty-free music to download and use in your library videos. Those resources are fine, but it takes time and work to ferret out suitable music. Wouldn't it be easier if your library had its own composer? But where to find one? They don't exactly grow on trees. Why not use ours? Danny Buckley composes original music and has granted my library a limited license to use his music royalty-free, free-of-charge for our videos, provided that we include an attribution credit to him and his music in the videos. We usually give him two credits: one as music composer, and the other for the particular composition we're using in a video. Danny is willing to grant other libraries the same license for their videos. That's a sweet deal. If you'd like MP3 files of any of his compositions, please fee...

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