Skip to main content

Using QR Codes to Promote Book Trailers on Book Displays

The ubiquitous book display is a mainstay of traditional collection promotion in public libraries.  How many of these have you made over the years?  Frankly, I've lost count.









Book displays increase item circulation because they attract patrons' attention and provide them with immediate gratification without their having to search for what has caught their interest.  The books are right there; just grab them and head for circulation to check them out.  Nothing could be easier.

But what if the books are carefully wrapped-up (say, for a banned book display, which we did a couple of times), and patrons can't read the back cover descriptions?  For ordinary book displays, is there something more visually engaging that could appeal to patrons than just having to read the book jackets?  That's where book trailers could help "sell" the book. Wouldn't it be nice if patrons could watch the book trailers while they're looking at the books on a display?



Click Images (Above) to Enlarge

We combined book trailers and book displays by incorporating  QR codes and wireless projection from a laptop to a television screen or computer monitor.

QR (quick response) codes enable patrons to use their mobile devices to scan a matrix printed on paper, which would automatically take them to a specific destination on the Internet.  QR codes look like this:

QR Code for MPL Book Trailer #125
Mike Nelson's Death Rat!, by Michael J. Nelson



QR Code for MPL Book Trailer #89
The Lost World, by Sir Arthur Conan Doyle
Fahrenheit 451, by Ray Bradbury

QR Code for MPL Book Trailer #6
Flowers for Algernon, by Daniel Keyes



These particular QR codes are linked to several of our book trailers (as described above). We printed them onto paper and placed them across the outside front covers of corresponding books on display, so patrons could simply scan the QR codes and watch the relevant book trailers on their mobile devices as they stood by the book display.  If we piqued their interest, they might checkout the book.

How can patrons use their mobile devices to scan QR codes?  A patron will need to download a QR scanning app from their device's app store.  These are most often free.

Some patrons don't want (or don't know how) to scan QR codes to watch book trailers.  For these folks, a more passive approach is required.  Enter the television screen/computer monitor, connected to a laptop equipped with a wireless projection device.



We have a television monitor running Powerpoint-style slideshows above our adult information desk.  We commonly show local historical images and descriptions, as well as slides showcasing library programs or services.  The TV can also be used with a laptop computer that has wireless projection capability.  What appears on the computer screen is transmitted to a receiver connected to the television, which reproduces it on the big screen. So you could set your library videos (book trailers, in this instance) to play on the laptop, and patrons could watch them while looking at the books on the display, which in our instance was situated just a few feet away.  This has been known to attract patrons' attention, especially when they're waiting in line to checkout items at the circulation desk, which is also just a few feet away from the TV screen.

For many libraries, this added technology may not be practicable.  But for those who can employ it, these features can enhance circulation of displayed items.  Higher stats are always welcome.  If these measures won't work at your library, you've always got the old-fashioned, but reliable, book display.  Nothing works better than putting a book within a patron's easy reach.

Comments

Popular posts from this blog

"Library Spokescritters" Social Media Success Stories

Previously, we discussed how libraries could use "spokescritters" (i.e., resident animals) to promote their services and collections.  Many of these "spokescritters" have taken to social media as their primary promotional vehicles.  How successful have they been?
Consider Mooresville (Indiana) Public Library's feline roving reporter, Cauli Le Chat.  Her blog, Cat's Eye View @ MPL, has been viewed extensively--as of right now, it has 475,341 viewings.  We saw this graphic from yesterday's blog posting:
Total Blog Viewings (as of February 24, 2018) Cat's Eye View @ MPL
Mooresville Public Library (MPL) serves Brown Township in Morgan County, Indiana, which has a population under 15,000.  Furthermore, Cauli Le Chat officially "retired" as roving reporter early last year, because she doesn't get out as much as she used to (she once lived down the street and would hangout outside the library--hence her "roving reporter" status), and al…

Book Challenges Due to Social Media Exposure

I work at Mooresville (Indiana) Public Library, and we occasionally receive challenges to items in our collections (usually books) that some patrons consider offensive, unfair, or contrary to their particular religious or value system.  Most of these challenges come verbally from irate patrons complaining to the circulation desk staff.  The library provides a written form in which patrons may explain their objections to specific items and their reasons, but, not surprisingly, many people don't want to commit their attacks to writing.  It's much easier to simply bellow at library staff and demand that the "undesirable" materials be removed "immediately."
We insist that the form be completed before an independent committee will review any complaints.  When patrons fill-out the form, they often cannot identify passages or page numbers upon which the offending words or ideas were presented.  That, of course, if because many people who challenge books and wish to…

Using Video to Promote ALA Banned Books Week

When promoting ALA Banned BooksWeek (BBW), most librarians have probably turned to the ol' reliable book display, like so:

Click images to enlarge

Book displays are great.  They centralize selected items, focus patrons' attention on a particular topic or theme, and they're relatively easy and inexpensive to produce.  But they're just so, well, static.  Stuff just sits there until patrons come along.
Another popular static medium we use to promote BBW is the customized book mark.

These take a bit more work but are fine as promotional tools, as far as they go.
How about something more, say, techno-savvy?


2018 Banned Books Week Promo Trailer by Mooresville (Indiana) Public Library

2016 Banned Books Week Promo Trailer by Mooresville (Indiana) Public Library

Since 2010 my library has used videos to promote BBW.  There are the promo trailer variety (above) that help stimulate interest, and these are reasonably effective (some of ours have been viewed thousands of times).  Book trailer…