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Showing posts from May, 2018

Extending Our Facebook Reach Through Local History

In January, 2018, one of our Facebook librarians began a local history quiz.  It was favorably received, but just as the feature was getting some traction, one of our library's key staff members left, which resulted in a duty shift that compelled us to postpone the quizzes until late March, 2018, when they were resumed as a daily Facebook posting through the present  time (end of May, 2018).
Take a look at our Facebook reach statistics so far for 2018 (click images to enlarge):

That's quite a jump for April and May.  The only significant content change in our Facebook postings has been the daily local history quizzes, so we're fairly confident that the reach explosion is due primarily to that feature.
Here's a typical example of one of our local history quizzes:

Facebook Analytics provided the following statistical analysis:

These local history quizzes engage our Facebook patrons more effectively than any other content.  Perhaps Mooresville, Indiana just has the most intere…