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Slideshow: Using Videos to Promote Your Library

We have an updated PDF slideshow available that offers some suggestions about using videos to promote libraries.  Click the Slideshare logo below to watch.

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Using the MARC 856 Field for Book Trailers

Book trailers are videos used to promote particular books and encourage patrons to read them. They are comparable to movie trailers as marketing tools.  Book trailers are often posted on dedicated video channels, such as YouTube or Vimeo, or on websites, blogs, or other social media.  At Mooresville Public Library, we place our book trailers on the MPL YouTube Channel, as well as links on our website and social media.
Here's an example of one of our book trailers:
MPL Book Trailer #322 A Man Called Ove, by Fredrik Backman
How do patrons discover our book trailers?  A simple Google search (or YouTube search) with the book's title and "book trailer" will retrieve them, along with hundreds of other videos.  Visitors to our website may see our specific web page devoted to videos, or may click links to our YouTube channel or other social media accounts (Facebook, Twitter, Pinterest, blogs) that feature our videos.  But these are indirect methods of distributing this type of c…

Making Library Videos: Types of Videos

What types of videos can library staff create?  Nothing is beyond your imagination.  Let's consider a few options.  At my library, we have made videos in the following categories:
Book trailers, which promote particular books;Program trailers, which showcase specific library programs;Promo trailers, which feature certain library events, services, collections, technologies, or other resources;Instructional videos;Local history videos;Music parody videos;Readalouds (of children's books);Singalongs;Children's songs;Puppet shows;Video blogs (vlogs);Readers' advisories;Children's crafts videos (for library programs);Public Service Announcements; andLibrary board reports.Sometimes, a single video may include several of these functions.  Would you like to see some examples?
First, a book trailer.
MPL Book Trailer #366 Stepping Stones: A Refugee Family's Story, by Margriet Ruurs; illustrated by Nizar Ali Badr
Next, a program trailer.
Watercolor Painting Program Trailer (2017)…

Using QR Codes to Promote Book Trailers on Book Displays

The ubiquitous book display is a mainstay of traditional collection promotion in public libraries.  How many of these have you made over the years?  Frankly, I've lost count.









Book displays increase item circulation because they attract patrons' attention and provide them with immediate gratification without their having to search for what has caught their interest.  The books are right there; just grab them and head for circulation to check them out.  Nothing could be easier.
But what if the books are carefully wrapped-up (say, for a banned book display, which we did a couple of times), and patrons can't read the back cover descriptions?  For ordinary book displays, is there something more visually engaging that could appeal to patrons than just having to read the book jackets?  That's where book trailers could help "sell" the book. Wouldn't it be nice if patrons could watch the book trailers while they're looking at the books on a display?



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